This course aims to offer participants a detailed insight into the issues and challenges inherent in the use of data collected by public engagement and consultation engagement exercises and their presentation to decision-makers.
The course fills an important gap – and is ideal for those who have attended Effective Focus Groups (EFG), Effective Surveys and Questionnaires (ESQ) and other courses on consultation & engagement techniques.
Registration 09:30
Course starts 09:45
Course ends 16:00
Lunch and refreshments are included
Attendance at this course gives 30 credits towards the Institute's Certificate of Professional Development
• Excellent course. Very informative & explained in easy to understand terms. No jargon! This has given me confidence to deal with data & interpret data.
• Great course that included lots of group interaction. Trainer dealt with everyones queries etc very well and was vey happy to offer his expertise/knowledge. The course covers many of the queries I had at the start of the day. Very enjoyable course.
• Really good balance of practical exercises, theory, discussion and examples. Friendly trainer, comfortable forum to speak out and give opinions and ideas.
19th September 2013, Birmingham, Maple House, Corporation St.
30th October 2013, London, Avonmouth House, SE1
The cost of the course is:
£185 + VAT for Members
£265 + VAT for Non-Members
Session One: The world of public engagement data
• What's different from other kinds of data?
• The range and variety of data
• Too much or too little?
• Relevant legislation and its application
Session Two: Ensuring data quality
• Data is only as good as its collection method
• Quantitative data issues
• Qualitative data issues
• Data from emerging technology methods, including
Social Media
• Demographic data issues
Session Three: How credible is the evidence?
• Group exercise
Session Four: Making sense of the data
• Analysis & interpretation: spot the difference
• Survey data analysis & common pitfalls
• Assessing consultation submissions
• The challenge of unstructured contributions
Session Five: The use & abuse of consultation data
• Data as feedback
• Data for decision-makers
• Data for the media
Session Six: 'Apples & Oranges
• ... or how to produce an integrated analysis from
diverse consultation data - a group exercise
Session Seven: Problems & Challemges
• Measuring the 'silent majority'
• The need for Data Standards
• The case for 'independent' analysis & interpretation
• Skills for data-minded consultation staff
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