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Using Social Media in Public Engagement & Consultation

20 CPD credits

Dates & Venues:

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21st May 2013, Manchester, Novotel, Dickenson St.
3rd July 2013, London, Avonmouth House, SE1
26th September 2013, Birmingham, Maple House, Corporation St.
3rd December 2013, London, Avonmouth House, SE1

The cost of the course is:
£185 + VAT for Members
£265 + VAT for Non-Members

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A course reflecting the astonishing upsurge of interest from public bodies choosing to use social media as a highly cost-effective engagement tool - and also those who realise that they will have to cope with customers, citizens or stakeholders using social media. And it is so easy to get it wrong!

This course will: Help you understand how and why social media is such an important dialogue method See how to set up Facebook, Twitter, Wordpress, Foursquare, Linkedin etc... Learn how to target your social media campaigns using Facebook ads, Twollow etc. Gain tips and techniques for getting friend and followers and building your social media presence See what tools and strategies you can use to listen to your communities Learn how to maximise the impact of your social media engagement by synchronising your broadcasts using things like tweetdec and hootsuite Develop tactics and strategies for dealing with the challenges that social media brings to the world of public engagement and consultation

Registration 09:30
Course starts 09:45
Course ends 16:00
Lunch and refreshments are included

Attendance at this course gives 20 credits towards the Institute's Certificate of Professional Development.

Also, if delegates attend the Social Media for Consultation Masterclass as well as this course, they will qualify for the tCI Social Media 'Driving Licence' Certificate.

Programme

Welcome & Introduction

Exercise One: Test your social media knowledge

What is Social Media and why it matters

A closer look at Facebook, Twitter, YouTube, Foursquare, Wordpress etc

The pros and cons of using Social Media for public engagement & consultation

How to make Social Media work for you

Exercise Two: Welcome To Appsham Design Your Own Social Media Campaign

Practical Tips

Evaluation and Return on Investment

Delegate comments

• Even though I had a good understanding of social media and use it in my job, this course has given me tons of ideas and I would therefore highly recommend it to anyone interested in public engagement

• Although I am a big social networking user I learned things I didn’t know were out there. Course left me feeling very excited to utilise fully the socialnomics of our new era. excellent facilitator very informative

• Very good training experience, learned a great deal on a subject I was not overly familiar with. Invigorated to expand our public engagement options now.

The Consultation Institute