A course reflecting the astonishing upsurge of interest from public bodies choosing to use social media as a highly cost-effective engagement tool - and also those who realise that they will have to cope with customers, citizens or stakeholders using social media. And it is so easy to get it wrong!
This course will: Help you understand how and why social media is such an important dialogue method See how to set up Facebook, Twitter, Wordpress, Foursquare, Linkedin etc... Learn how to target your social media campaigns using Facebook ads, Twollow etc. Gain tips and techniques for getting friend and followers and building your social media presence See what tools and strategies you can use to listen to your communities Learn how to maximise the impact of your social media engagement by synchronising your broadcasts using things like tweetdec and hootsuite Develop tactics and strategies for dealing with the challenges that social media brings to the world of public engagement and consultation
Course starts 09:45
Course ends 16:00
Lunch and refreshments are included
Attendance at this course gives 20 credits towards the Institute's Certificate of Professional Development.
Also, if delegates attend the Social Media for Consultation Masterclass as well as this course, they will qualify for the tCI Social Media 'Driving Licence' Certificate.