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Better Focus Groups (in-house)

CPD/APC Credits: 25

This is a course where the emphasis is on the use of Focus Groups in public consultation and participation, rather than as a market research methodology. It is not just about organising such events, it also teaches facilitation, using a specially prepared film of a genuine Focus Group. So be a fly on the wall – watch and listen to an actual Focus Group and observe the all-important skills of Facilitation/Moderation. Spot the deliberate mistakes!

Who is it for?
Anyone interested or involved in public engagement and consultation or public policy and wants to learn techniques and broaden their knowledge.

Course Aim
• Exploring what focus groups are and when we use them
• Appreciate the role and value of using focus groups
• Focus on practical skills and their application
• Identifying and formulating the right questions

Key Learning Points
• Establishing appropriate aims and objectives
• Assess when and why it is appropriate to use focus groups as a method of public engagement
• Moderating focus groups
• Practical applications

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