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Advanced Social Media

In the world of consultation and engagement, social media runs much deeper than stakeholder comms and marketing. It can be used to find influencers, gauge current sentiment on a key issue or help to reach seldom heard audiences due to their massive prevalence. Social Media is particularly beneficial during pre-consultation when it can be used to warm up a debate and, in turn, lead to increased take-up during a proceeding formal consultation.

CPD Credits: 15 | Duration: 1 hour approx. | Bulk unit value: 2
*Subtitles available*

What topics will you cover?
• Planning engagement and policy implementation
• The value of good content
• Getting noticed and identifying influencers
• Measuring success & Social media monitoring
• Online engagement

What will you achieve?
An understanding of…
✓ How to improve your social media reach and impact
✓ How to make your online content more appealing and engaging
✓ Using social media to enhance your consultations
✓ The pitfalls, safeguards and policy requirements
✓ How to deal with different types of social media interactions

Who is this course for?
This course is aimed at those who want to know how to use social media more strategically (either in a personal capacity or for an organisation).  In particular, how to monitor the debate, manage social media activity and consult/engage with wider audiences.  It is helpful for managers who need to evidence channel value or who are involved in embedding social media strategies as well those who are looking at ways to extract the benefits of using social media – such as elongating conversations with stakeholders.

Please contact us if you wish to discuss discounted bulk purchases or alternative methods of payment.

The cost for this course is £95.00 excl. VAT. (£114.00 incl. VAT)

tCI members receive this course for £76 +VAT.
For more information on our membership options, or to sign up, please click here.

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About the Author

An associate of the Institute for over 10 years, worked in local and central government as well as the European Commission. Fraser won the European award for political technologies in 2005 and is an expert in digital engagement.

Read more about Fraser

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