News & Insights
Working across channels
There is increasing spill-over between online and offline. A considerable proportion of online conversation consists of links back to trusted sources; the BBC and the traditional newspapers in particular for science conversations.
Online can feed offline (such as soliciting questions for speakers in a TV debate) just as it can be used synchronously (such as voting for a particular TV performance). Offline can also feed online, generating quality content for online discussions – it is good practice to write an article or blog about what happened in a live event. Traffic flows in both directions.
There are a three key rules for practitioners when working across multiple channels: –
- Try not to channel shift participants backwards (move from email to telephone for example).
- Do not open a channel of communication you cannot maintain.
- Understand when a conversation should be taken offline.
This article originally appeared on TCI Wiki
More news
The challenge The challenge of engaging younger people in public decision-making has become sufficiently well-rehearsed that it no longer warrants...
Introduction In public decision making, it is common to treat volume as protection. More meetings. More survey returns. More submissions....
The Promise and the Caution AI is arriving in government consultation. Cambridge City Council’s planning department and the Central Government...
