Knowing what’s true … – The EU referendum highlights robust arguments about the ‘facts’ of the situation – implications for consultation professionals.
A few years ago, IPSOS-MORI started publishing comparisons between various statistics of social or political significance and people’s perceptions of the same numbers; they repeated the exercise in many countries. In Britain, as in other countries, there are substantial differences, and the research – called The Perils of Perception is frequently cited by those who […]