Putting a face to the faceless
How suitable is ‘brand management’ in a public consultation? Since communications departments have taken a bigger role in organising public consultations, it has become popular to provide such exercises with a ‘brand image.’ They tend to follow predictable patterns. ‘Better Buses for Bootle’; ‘A Healthier Hogwartshire’, or ‘A New Beginning for Knotty Ash’. These come […]
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