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Celebrity Consultation – Are there occasions where the Big Name helps to get a better response for a public consultation?

Before everyone shouts “Get me out of here!”, this topic explores those occasions when a Big Name or VIP can help attract publicity for a public consultation.

The starting point is acknowledging that we still face an uphill struggle to secure the degree of public engagement that important local or regional issues deserve. Public policy is seldom exciting, and is usually drowned by the immense reach of the entertainment industry. Rising above their ambient noise-level is difficult. It takes an emotive issue like a hospital closure, a controversial bypass or, maybe, unwelcome housing developments to mobilise large numbers of the public to participate.
Yet many other consultations are equally important and need a reasonable degree of participation for legitimacy. There are yet others where particular hard-to-reach groups like the young, or maybe the elderly, need encouragement.


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About the Author

Rhion Jones is considered a leading authority on Public Engagement and Consultation. A founding Director of the Consultation Institute, he is co-author of “The Art of Consultation” (2009) and “The Politics of Consultation” (2018). He has delivered over 500 training courses and Masterclasses and is a prolific writer on the subject, having written over 350 different Topic papers and over 50 full Briefing Papers for the Institute. Since 2003 over 15,000 person-days of training based on courses he invented have been delivered. Rhion is in demand as an entertaining Keynote Speaker and Special Adviser, particularly on the Law of Consultation, and its implications for Government and other Public Bodies. In 2017, he was awarded the ‘Lifetime Achievement Award’.

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