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Competitive Consultation – Being excellent at consultation is a source of competitive advantage for companies … and public bodies

We sometimes forget that consultation is not just the prerogative of the public sector. Indeed, Government departments, local authorities and other public agencies have come somewhat late into the world of responsive customer service. Best-of-Breed Companies were there a long time ago!

When Tom Peters wrote In Search of Excellence in the 1980’s, one of the hallmarks of behaviour he commended was a commitment to consulting customers. He may not have used the same terminology – but it meant the same. Companies who listened to their clients or customers did better. Period!


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About the Author

Rhion Jones is considered a leading authority on Public Engagement and Consultation. A founding Director of the Consultation Institute, he is co-author of “The Art of Consultation” (2009) and “The Politics of Consultation” (2018). He has delivered over 500 training courses and Masterclasses and is a prolific writer on the subject, having written over 350 different Topic papers and over 50 full Briefing Papers for the Institute. Since 2003 over 15,000 person-days of training based on courses he invented have been delivered. Rhion is in demand as an entertaining Keynote Speaker and Special Adviser, particularly on the Law of Consultation, and its implications for Government and other Public Bodies. In 2017, he was awarded the ‘Lifetime Achievement Award’.

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