Competitive Consultation – Being excellent at consultation is a source of competitive advantage for companies … and public bodies

We sometimes forget that consultation is not just the prerogative of the public sector. Indeed, Government departments, local authorities and other public agencies have come somewhat late into the world of responsive customer service. Best-of-Breed Companies were there a long time ago!

When Tom Peters wrote In Search of Excellence in the 1980’s, one of the hallmarks of behaviour he commended was a commitment to consulting customers. He may not have used the same terminology – but it meant the same. Companies who listened to their clients or customers did better. Period!