Focus Groups
(e-learning)
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- £140
Pay by credit card when you book, or email contact@consultationinstitute.org if you prefer to be invoiced.
A Focus Group is not a large gathering, nor is it simply an unstructured chat.
It has clear parameters, as set out in this course. We look at the basic principles and moderation of focus groups and offer tips and advice to ensure you get the most out of your own group discussions. Topics include:
- Sense check and composition
- Selecting participants
- Question arrangement
- Schedule and recording
- Moderation
- A moderator’s journey
Duration: Approximately 60 minutes.
By the end of the session you will have an understanding of
- When focus groups are appropriate data-gathering tools to use
- How to set up a focus group and construct questions
- How to moderate a focus group
Who is this course for?
This course is aimed at those at an operational level who are likely to be running focus groups.
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