Focus Groups
Focus groups are one of the most effective ways of engaging stakeholders and public.
Focus groups enable you to dig deep for information, gain and test the views of participants. They can be used in any stage of a process, contributing to an enhanced knowledge and understanding of your stakeholders and their perspectives.
This course covers the principles and practical aspects of how to set up and run a focus group, in person or online. It includes:
- Defining a focus group (as opposed to other types of group-gathering of information/data)
- When to use a focus group
- Different compositions of focus groups
- Selecting participants
- Question types and hierarchies
- Developing focus-group questions
- Collecting the data from focus groups
- Moderating focus groups (including set-up, moderator skills, tips on managing a group in progress)
Course information
- Next available date(s): 17th November 2026 and 20th April 2027
- £295 + VAT per day for delegate
- Contact us to book your place
In-house delivery
- Available virtually or face-to-face
- £1,495 + VAT per day for your whole team
- Virtual delivery is all-inclusive. Face-to-face is charged at the same day rate plus travel expenses
All delivery is led by Barry Creasey, whether you join an open course or book the course in-house for your team.
Benefits for you. Benefits for your organisation.
Participants in the course will emerge enthused about using focus groups, confident in being able to plan, execute sessions and analyse and produce feedback from them. They will be an enhanced asset for your organisation.
Get started
For more information about this course call +44(0) 20 34422 9970, email hello@consultationinstitute.org.uk or complete our form.
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