News & Insights
Long-life samples – The case for tracking surveys
Publication of the national Place Survey results finally happened last week. So now we know that 29% of the population think they can influence decisions locally. As with all indicators (this is one is NI 4 – but there are lots of others!) isn’t it wonderful to have a number?
The trouble, however, with such numbers – as any market researcher will confirm – is that they are entirely dependent upon the sample, and professionals in this business have excellent and sophisticated methods to ensure that samples are well-designed and as representative as possible.
Access to this content is exclusively for Institute members
Not a member? Unlock this article and more today by signing up for a Consultation Institute membership. Benefit from access to over 300 Topic Papers and Briefing Notes, discounted rates on all public training and more. Click on Join Now today to find out more and sign up.
Rhion Jones
More news
We’re relaunching our Thursday morning sessions from February, and we want to know what you’d like to explore Good news:...
Starting 5th February, join us every Thursday from 11am to 12pm for informal, expert led discussions on consultation and engagement...
The UK government’s January 2026 consultation on children’s smartphone and social media use presents a textbook case of the risks...
