News & Insights
Long-life samples – The case for tracking surveys
Publication of the national Place Survey results finally happened last week. So now we know that 29% of the population think they can influence decisions locally. As with all indicators (this is one is NI 4 – but there are lots of others!) isn’t it wonderful to have a number?
The trouble, however, with such numbers – as any market researcher will confirm – is that they are entirely dependent upon the sample, and professionals in this business have excellent and sophisticated methods to ensure that samples are well-designed and as representative as possible.
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Rhion Jones
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