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VIDEO: Finding ways to track young people’s views in Europe

It is not as easy as it sounds.

Because they seldom participate in formal consultations, and are rarely keen to take time out to offer views to public bodies, the EU saw fit to organise a special project to explore the dynamics of this relationship.

It commissioned Brussels-based European Citizen Action Service (ECAS) to mount a project which they called Deep-linking Youth, and focused on young people’s views on learning-mobility programmes, notably Erasmus, and the idea was to observe social media messages to understand what young people thought about such initiatives.

The overriding principle was ‘we go to them’ rather than ‘they come to us’. It meant using new social listening techniques to ‘scrape’ the data, using Dutch social media management software called ‘Coosto’ and new ‘Discovery and Ethical Guidelines for Social Listening’ developed by Consultation Institute staff.

Two Project Reports have just been published:
o E-participation guidelines for decision-makers: Social listening through the digital dashboard
o Recommendations on Learning Mobility: Insights from the Digital Dashboard

In this short video, Rhion Jones discusses the project with Fraser Henderson, who led the Institute’s contribution to the Project.


About the Author

Rhion Jones is considered a leading authority on Public Engagement and Consultation. A founding Director of the Consultation Institute, he is co-author of “The Art of Consultation” (2009) and “The Politics of Consultation” (2018). He has delivered over 500 training courses and Masterclasses and is a prolific writer on the subject, having written over 350 different Topic papers and over 50 full Briefing Papers for the Institute. Since 2003 over 15,000 person-days of training based on courses he invented have been delivered. Rhion is in demand as an entertaining Keynote Speaker and Special Adviser, particularly on the Law of Consultation, and its implications for Government and other Public Bodies. In 2017, he was awarded the ‘Lifetime Achievement Award’.

Read more about Rhion

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