Advanced Digital Engagement

Designed for consultation and engagement professionals who are ready to use digital tools with greater sophistication - and to lead digital engagement in their organisations.

Building on the introduction course, this Advanced Digital Engagement moves from competent practitioner to strategic leader. Designed for consultation and engagement professionals who are ready to use digital tools with greater sophistication – and to lead digital engagement in their organisations. The day covers the strategic and technical dimensions that the introduction covers but does not go deep on:

working efficiently across consultation cycles
using digital marketing tools to reach harder-to-find audiences, applying persuasion principles to content
developing short-form video, and understanding how AI and changing search behaviour are reshaping the information environment communities operate in

The harder questions get proper attention too – how to manage the full range of risks in digital engagement, how to use AI responsibly to support the work, and how to build an evaluation approach that generates a robust evidence trail rather than just a set of numbers to report. Participants spend the final session applying the day’s learning directly to a real piece of their own upcoming work.

Course information

Benefits for you. Benefits for your organisation.

Participants leave with practical tools and the confidence to lead digital engagement conversations in their organisations – not just deliver the activity. Employers benefit from practitioners who can design and lead digital engagement that is strategic, efficient and genuinely effective at reaching diverse communities – while maintaining the professional rigour and legal defensibility that consultation work demands.