News & Insights
Self-selected samples – When consultation respondents might be unrepresentative
An experienced consultation officer in the NHS recently could scarcely conceal her delight. The consultation had resulted in a 1% participation rate, regarded by her bosses and many others as being a creditable achievement.
In the cool light of another day, of course it may look differently. Not only does the arithmetic mean 1% is a very small proportion of the population, but it raises the question of what exactly made that 1% take part. After all, these people are normally self-selected. Indeed most consultation respondents have volunteered to give their views.
Access to this content is exclusively for Institute members
Not a member? Unlock this article and more today by signing up for a Consultation Institute membership. Benefit from access to over 300 Topic Papers and Briefing Notes, discounted rates on all public training and more. Click on Join Now today to find out more and sign up.