News & Insights

Uninformed debate – One of the differences between opinion polling and consultation

Hands up who feels really well-informed about the European market for horse-meat? Maybe not too many of us – but certainly rather more than did so three weeks ago! One of the hallmarks of our Google-grateful age is that it is easier than ever before to feel clued-up, and our 24-hour news culture is happy to add layer-on-layer of seemingly-authoritative information to dispel any doubts. Oh, and there is a fair dollop of comment as well.

 

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