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B-B Consultation – Consultation documents have to be intelligible to a wider audience

In the dotcom boom, we all became familiar with some new acronyms. B-C (or B to C) represented the use of the Internet for Business (B) to communicate to Customers (C). Similarly B-B was applied to Business communicating with Business.

But B-B can also mean something else – such as Bureaucrat to Bureaucrat. Just read some of the Consultation Papers issued by Government departments – and try to penetrate the jargon and the acronyms.

This is not a new complaint, and neither is it the knee-jerk reaction against detail and precision, but there is something wrong when intelligent people from the target audience struggle to understand what the consultor means to say.


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About the Author

Rhion Jones is considered a leading authority on Public Engagement and Consultation. A founding Director of the Consultation Institute, he is co-author of “The Art of Consultation” (2009) and “The Politics of Consultation” (2018). He has delivered over 500 training courses and Masterclasses and is a prolific writer on the subject, having written over 350 different Topic papers and over 50 full Briefing Papers for the Institute. Since 2003 over 15,000 person-days of training based on courses he invented have been delivered. Rhion is in demand as an entertaining Keynote Speaker and Special Adviser, particularly on the Law of Consultation, and its implications for Government and other Public Bodies. In 2017, he was awarded the ‘Lifetime Achievement Award’.

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