A Focus Group is not a large gathering, nor is it simply an unstructured chat. It has clear parameters, as set out in this course. We look at the basic principles and moderation of focus groups and offer tips and advice to ensure you get the most out of your own group discussions.
CPD Credits: 10 | Duration: 60 mins approx. | Bulk unit value: 2
What topics will you cover?
• Sense check and composition
• Selecting participants
• Question arrangement
• Schedule and recording
• A moderator’s journey
What will you achieve?
An understanding of…
✓ When focus groups are appropriate data-gathering tools to use
✓ How to set up a focus group and construct questions
✓ How to moderate a focus group
Who is this course for?
This course is aimed at those at an operational level who are likely to be running focus groups
“A really useful and thorough course which will really help me in my role.”
Mike Bailey, Canterbury City Council
Please contact us if you wish to discuss discounted bulk purchases or alternative methods of payment.
tCI members receive this course for £50 +VAT.
For more information on our membership options, or to sign up, please click here.