Focus Groups

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A Focus Group is not a large gathering, nor is it simply an unstructured chat. It has clear parameters, as set out in this course. We look at the basic principles and moderation of focus groups and offer tips and advice to ensure you get the most out of your own group discussions.

Duration: 60 mins approx. | Bulk unit value: 2
*Subtitles Available*

What topics will you cover?
• Sense check and composition
• Selecting participants
• Question arrangement
• Schedule and recording
• Moderation
• A moderator’s journey

What will you achieve?
An understanding of…
✓ When focus groups are appropriate data-gathering tools to use
✓ How to set up a focus group and construct questions
✓ How to moderate a focus group

Who is this course for?
This course is aimed at those at an operational level who are likely to be running focus groups

Learner feedback
A really useful and thorough course which will really help me in my role.”
Mike Bailey, Canterbury City Council

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