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Focus Groups

Taken from our public training course; Better Focus Groups, Barry Creasy has created this e-learning course on the subject.

The first module covers everything you need in preparation of running a Focus Group. From working out who to invite and the different combinations of participants you might need, through to the development and arrangement of questions, and the language you should use. What should the schedule look like? Should you record it?

The second module focuses on moderation, in particular; the journey of the moderator. Should you use an internal or external moderator? What preparation is needed? What should the ground rules be and how is the discussion managed? How do you deal with aggressive individuals?

This course will set you on the right path to a well run focus group.

This is one course in a series of four, written and voiced by Institute Associate, Barry Creasy.

“A really useful and thorough course which will really help me in my role”
Mike Bailey, Canterbury City Council

Modules: 2
Assessments: 2
CPD Credits: 10
Duration: 60 mins approx.
Author: Barry Creasy
Released: 28th November 2018

Please contact us if you wish to discuss discounted bulk purchase or alternative methods of payment.

The cost for this course is £39.95 excl. VAT. (£47.94 incl. VAT)
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About the Author

Martyn is the Institute’s Media Production Manager. He joined the Institute in 2017 to develop our e-Learning programme and increase our online digital profile through video content and webinars.

Read more about Martyn

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