News & Insights
Member Article – The Engagement Paradox: Why Greater Consultation Hasn’t Bridged Societal Divides 🌉
Over the last three decades, infrastructure improvements and major regeneration projects have dramatically transformed our cities and the places we call home. Alongside these physical transformations, the evolution in stakeholder engagement—from closed-door decisions to inclusive community consultations—has reshaped our approach to decision-making. With the advent of the internet, landmark legislation like the 2010 Equality Act, and a greater societal push towards inclusivity, engagement is more extensive than ever. Yet, as we invest heavily in these processes, our communities appear increasingly polarised. Anyone who has worked in the housing sector will appreciate this. Organisations such as Just Build Homes are doing great work, but there is much to be done to create consensus and move things forward.
I think these debates and this friction are symptoms of a bigger challenge: Our Damaged Social Contract.
I recently read Ed Miliband’s non-party-political thought piece, “Go Big”. In it, he discusses how the social contract, established in the wake of WWII and intended as a mutual agreement ensuring protection and support for all citizens, is now severely damaged—and no one seems to be talking about it. Is it our collective blind spot? 🕶️
Increasing economic disparity, the centralisation of decision-making, and the mixed impact of media and technology on public perception have all played a part. Social media has undoubtedly played a huge role here, as algorithms drive unwitting users into their own echo chambers. The only voices they hear or see strengthen their own existing thoughts and worries.
These factors have not only reduced trust in institutions but also fostered a sense of disenfranchisement among many. As a result, the very initiatives meant to engage communities might sometimes deepen the divides they aim to bridge. One person’s regeneration is another person’s gentrification, and it’s often hard to find people who sit somewhere in the middle
Better and more effective public consultations and engagement exercises will not alone repair this contract, but if we accept the above as true, how can our work help the healing process? 🌱
Here are some ideas to address these challenges:
Climate Crisis Response: We must link infrastructure & regen projects directly to climate action, ensuring they provide clear, long-term benefits to all community sectors. This approach unites diverse groups by addressing a universally acknowledged threat. We need to talk about the huge benefits of a greener, cleaner economy and society; particularly for those who may now feel disenfranchised. 🌍
Promoting Equity Through Infrastructure: Projects should be framed as opportunities for social improvement, providing equitable benefits that enhance access to education, healthcare, and employment. Making spaces safer and cleaner is great, but that is not the goal in itself. Think big. Go big! 🚀
Inclusive Engagement Practices: Enhancing methods like citizens’ assemblies & polling can ensure ongoing community involvement in decision-making, proving to individuals that their input has a direct impact on outcomes. In relation to SAs these should be paid roles and something, like jury service, that people feel a sense of duty to support. They should be long-lasting and well-funded. They should carry weight and help drive consensus around big issues (like housing). 🏘️
While acknowledging that improved consultation and engagement alone are not panaceas, their role in addressing broader societal challenges is undeniable. Consultation must move beyond mere formalities to become the cornerstone of all project stages, ensuring it contributes substantial social value. As we advance, it’s crucial to discuss openly whether our efforts in public engagement are sufficient and how they can be improved.
If you have taken the time to read this, then please let me know your thoughts.
Do you believe that our social contract is broken/damaged?
Do engagement and consultation service providers have a role to play here?
Member Article by Tom Hacker // Published on LinkedIn here
Tom is the head of Planning & Engagement at Ardent, one of the UK’s leading suppliers of land, consent management, and engagement services. Ardent is active across the renewables, utilities, transport, and regeneration sectors.
Find out more @ ardent-management.com
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