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Glossy Consultations – Are there occasions when this is justified?

One of the most difficult decisions which consultors have to take concerns the “quality” of consultation documents.

On the one hand, public bodies need to be scrupulously careful with public money, and functional papers such as consultation documents need to be cost-effective for distribution to stakeholders.

On the other hand, the task of engaging the public is a difficult one. Bombarded by the mass media and subjected to daily doses of glossy advertising, the only way to compete for mindspace may be to use skilful designers and strong images.


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About the Author

Rhion Jones is considered a leading authority on Public Engagement and Consultation. A founding Director of the Consultation Institute, he is co-author of “The Art of Consultation” (2009) and “The Politics of Consultation” (2018). He has delivered over 500 training courses and Masterclasses and is a prolific writer on the subject, having written over 350 different Topic papers and over 50 full Briefing Papers for the Institute. Since 2003 over 15,000 person-days of training based on courses he invented have been delivered. Rhion is in demand as an entertaining Keynote Speaker and Special Adviser, particularly on the Law of Consultation, and its implications for Government and other Public Bodies. In 2017, he was awarded the ‘Lifetime Achievement Award’.

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