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Stakeholder Mapping – Why getting a good understanding of the relative positions of your key stakeholders is a good route to successful consultations

There are few techniques of greater value to consultation professionals than stakeholder mapping.

This can be done in a variety of ways, and to a greater or lesser sophistication. Whilst a simple back-of-an-envelope guess as to where stakeholders map onto an interest/influence matrix is better than nothing, a more formalised process has many advantages.

High on this list is the therapeutic benefit of forcing yourself to answer precise questions about a stakeholder’s true interest in the consultation subject or the extent of its practical influence. We often don’t know: but the process of finding out is a valuable exercise leading to consultors with a better ‘fee’ for those they consult – surely a good thing!


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About the Author

Rhion Jones is considered a leading authority on Public Engagement and Consultation. A founding Director of the Consultation Institute, he is co-author of “The Art of Consultation” (2009) and “The Politics of Consultation” (2018). He has delivered over 500 training courses and Masterclasses and is a prolific writer on the subject, having written over 350 different Topic papers and over 50 full Briefing Papers for the Institute. Since 2003 over 15,000 person-days of training based on courses he invented have been delivered. Rhion is in demand as an entertaining Keynote Speaker and Special Adviser, particularly on the Law of Consultation, and its implications for Government and other Public Bodies. In 2017, he was awarded the ‘Lifetime Achievement Award’.

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