News & Insights
Stakeholder Mapping – Why getting a good understanding of the relative positions of your key stakeholders is a good route to successful consultations
There are few techniques of greater value to consultation professionals than stakeholder mapping.
This can be done in a variety of ways, and to a greater or lesser sophistication. Whilst a simple back-of-an-envelope guess as to where stakeholders map onto an interest/influence matrix is better than nothing, a more formalised process has many advantages.
High on this list is the therapeutic benefit of forcing yourself to answer precise questions about a stakeholder’s true interest in the consultation subject or the extent of its practical influence. We often don’t know: but the process of finding out is a valuable exercise leading to consultors with a better ‘fee’ for those they consult – surely a good thing!
Access to this content is exclusively for Institute members
Not a member? Unlock this article and more today by signing up for a Consultation Institute membership. Benefit from access to over 300 Topic Papers and Briefing Notes, discounted rates on all public training and more. Click on Join Now today to find out more and sign up.