The value of Stakeholder Mapping
There are few techniques of greater value to engagement and consultation professionals than stakeholder mapping.
In terms of engagement and consultation, the prime role of stakeholder mapping is to help organisations identify who should be engaged, and design how to do it with precision. Mapping stakeholders helps establish the involvement hierarchy and pinpoint those with particular influence and interest. It can show whose voices need to be heard, including those who may need help in articulating their case.
When large, controversial programmes of change attracted a low response rate, consultors are often left baffled by what went wrong. Is it because our potential consultees are just not interested in relocating a maternity ward, the closure of their local library or building of a waste plant? Or could it be that our stakeholder mapping and engagement methods have lacked precision?
To assist those working in public engagement and consultation, the Institute has created an online training course to develop the necessary skills for effective Stakeholder Mapping. We are excited to announce that this will be available on the 22nd August via our website.
Watch our short video to see what went into the making of Stakeholder Mapping for Public Consultation, and what you can expect from the course.