Effective Surveys and Questionnaires

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Signpost Series by Barry Creasy

Published in 2008, Effective Surveys and Questionnaires is a 61-page step-by-step guide to planning and running a survey and writing a questionnaire as part of a public consultation exercise. The book’s layout allows easy reference, and includes the use of icons to highlight tips, important information, and decision points. The following areas are covered:

• The definition of a survey in relation to standards of good practice in public consultation
• Deciding when a survey is appropriate, and how this way of consulting fits in with other dialogue methods for consulting stakeholders and the public
• Planning a survey – including choosing a survey type, formulating research questions, planning resources, and selecting a sample of respondents.
• Constructing a questionnaire – including consideration of validity issues, question types, question wording, scaled questions, and rating and ranking
• Question routing, layout and design – including filters and funnels, rubrics and signposts, and clarity of presentation
• Web-based (e-)questionnaires – including a consideration of their advantages and disadvantages
• Trialling, piloting, responses, analysis and reporting – including advice on incentives, cut-off, chasing, data cleaning, data entry, data analysis, and data reporting.