1 day
Duration
£295+VAT
Public · per delegate
POA
In-house
30 CPD
Credits
Fig. 01 · Clear, honest messaging
01Overview
Engagement lives or dies on how you communicate it.
Even a well-designed consultation fails if people cannot understand it, do not trust it, or never hear about it. Clear, honest communication is not a bolt-on. It is central to engagement that works.
This course builds practical communication skills for engagement professionals: writing in plain language, framing messages fairly, using the right channels, and handling the difficult or contested messages that engagement often involves.
02Learning outcomes
What you'll take away
Delegates leave able to communicate engagement clearly and credibly.
01Write consultation materials in plain language
02Frame messages fairly and without spin
03Choose the right channels for your audiences
04Communicate difficult or contested messages
05Build trust through transparent communication
06Avoid the jargon that shuts people out
03The day
Four sessions
A full day of practical communication skills.
09:30Plain languageWriting so everyone understands.
11:00Honest framingMessages without spin.
13:30ChannelsReaching the right people.
15:00Difficult messagesCommunicating under contest.
04Who it's for
For anyone who communicates engagement.
For officers responsible for the words and messages of consultation.
Communications officers
Consultation & engagement officers
Policy officers
Press & media teams
Anyone writing public materials
06Before you book
Common questions
Anything not covered here, ask us. We answer the same day.
01How many CPD points do I earn?Thirty tCI CPD points. Every virtual and face-to-face course carries 30, and points are logged against your record when you attend. Members can download a CPD statement from the membership portal at any time, and this course counts towards the taught element of a tCI qualification.
02Is it virtual or face-to-face?Open places run as a live virtual workshop, delivered in real time by a tCI trainer, never a recording. Groups stay small enough that everyone can speak, and you work in breakouts as well as listening. The same course runs face-to-face at your own offices as an in-house session.
03How long is the course?One full day, 09:30 to 16:30, in four sessions with breaks between each, opening with ‘Plain language’ and closing with ‘Difficult messages’. The day is built around practical exercises rather than presentation, so you leave having worked on communications for engagement rather than only having heard about it.
04Can you run this in-house for our team?Yes, and it is the usual choice for teams of six or more. In-house delivery works from your sector and the consultations you have in front of you, so the communications for engagement exercises use your own material. We can run it in person or virtually, and split it across two half-days where a full day is hard to protect. Ask us about bespoke for a quote.
05Do I need prior experience or other courses first?No prior course is required. It is pitched at intermediate level, so it suits people who have run or commissioned engagement already. Newer practitioners do well on it too. You will simply cover some foundational ground faster than others in the room.
06Who delivers the course?A tCI trainer who specialises in communications practice and works in it, not only teaches it. The named trainer for each date is shown on the course calendar and confirmed in your joining instructions the week before. You can put live problems to them on the day and expect a straight answer.
Bring this workshop in-house for your whole team
The same course, reworked around the consultations your team is running.