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Foundation e-Learning · EL-104 Planning & scoping

Stakeholder Mapping for Public Consultation.

Sixty minutes on identifying, profiling and mapping the people a consultation depends on.

Starting point No prior knowledge required
01 Why it matters

Every programme starts with knowing who is affected

Any competent engagement and consultation programme starts with having a good understanding of your stakeholders and anticipating both how they will react and how they need to be involved.

Here, we focus on what is different when it comes to deploying stakeholder mapping in a consultation context, as opposed, to more generic issues.

Sixty minutes, self-paced, and the mapping work carries straight into how you plan the consultation itself. If you want the same ground worked through in a room, with your own programme on the table, there is a taught version.

02 Topics include

What the course covers

Six topics, in the order you would build a map.

01
Building a stakeholder mapThe method itself, from a blank sheet to a finished map. The order of the steps matters more than the tool you draw it with. Most maps go wrong at the start, by beginning from the list of people already known to the team.
02
DifferencesWhere stakeholder mapping departs from stakeholder analysis. Analysis describes who they are. Mapping positions them against each other, which is what turns a list into something you can plan from.
03
Stakeholder identification and profilingFinding who holds an interest, then describing what kind of interest it is. Interest and influence are separate axes, and people sit differently on each. A group with a strong stake and no power needs a different approach from one with power and no stake.
04
Techniques and pertinent testsThe tests to apply once you have a list of names, including those that catch the groups quietly left off it. The useful question is not who is on the map but who would be surprised to find they are not.
05
Applying mappingTurning the map into decisions about who to approach and how. Different positions on the map call for different levels of contact, and treating everyone identically wastes effort at one end and causes offence at the other.
06
Reports and formatHow to present the map so that someone else can act on it. A map nobody else can read stops being useful the moment you leave the project, and mapping work is often inherited part way through.
By the end of the session you understand
✓

The underlying rationale of stakeholder management in the context of public engagement and consultation

✓

The role that stakeholder mapping plays in planning and implementing consultations

✓

Its application in different sectors

03 Who is this course for?

Anyone planning a consultation.

This course is aimed at staff and consultants planning a public consultation in the public, private or voluntary sectors.

05Before you enrol

Common questions

Anything not covered here, ask us. We answer the same day.

01

How long does the course take?

Approximately 60 minutes. It is self-paced, so you can stop and return, and your place is remembered.
02

How is this different from general stakeholder mapping?

The course is built around what changes when you map stakeholders for a consultation instead of for a project or a programme in general. One of the six topics is given over to those differences.
03

What do I come away with?

A method for identifying and profiling stakeholders, with the techniques and tests to apply to them. The course also covers how the map should be reported and formatted.
04

Should I take this or the taught course?

This one if you want the grounding on your own time. Stakeholder analysis and mapping if you have a live programme and want to work on its stakeholders with a trainer.
05

How do I pay?

Pay by credit card when you book, or email contact@consultationinstitute.org if you prefer to be invoiced.
06

How many CPD points does it carry?

Five tCI CPD points, logged against your record when you finish, along with a certificate of completion.

Map your stakeholders before you plan the consultation

£140 for a single licence, five CPD points, and a certificate at the end.

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