THE CONSULTATION INSTITUTE

ESTABLISHED 2003 - 5,000+ PROFESSIONALS TRAINED

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Foundation e-Learning · EL-105 Methods & channels

Using Social Media in Consultation.

Fifty-five minutes on using social media to broaden the reach of a consultation.

Starting point Written for limited social media experience
01 Why it matters

A whole new dimension to your work

Today’s society is more connected than ever before. The opportunity to go online is now available at home, at work, on public transport and across cities and towns.

The way we live our lives has been drastically changed by connectivity and the rise of social media. The wide reach and functionality of social media brings new methods to connect, inform and engage. From a consultation perspective, it can add a whole new dimension to your work.

Produced by the Consultation Institute, with subtitles throughout. The intermediate course Digital Engagement takes the same ground further with a trainer.

02 What topics will you cover?

Three topics, fifty-five minutes

The middle topic gives the challenges the same weight as the benefits.

01
Social Media in public consultationWhere it sits alongside the formal channels you already run: what it is good for at each stage, from pre-consultation awareness through to feeding back what changed, and where it supports the statutory process rather than standing in for it.
02
The benefits and challengesWhat it reaches for you, and what it costs you in moderation and control: the audiences the formal channels miss, the speed and reach you gain, and against that the resource, the risk of a hostile thread, and the question of how far the responses you gather there can carry weight.
03
Tips and tools to aid your social media useHow to use the platforms, starting from very little: choosing which ones are worth your time, writing posts people actually respond to, and the free tools that handle scheduling, listening and reporting for you.
What will you achieve? An understanding of…
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How social media could be used within your public consultation

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How to use social media effectively

03 Who is this course for?

Consultors wanting a wider reach.

This course is aimed at consultors looking to broaden the reach of their consultations, and those with limited social media experience.

04 How it works

Three modules, each closing with a short assessment.

01
Social Media in Consultation

Three chapters: a connected society, social media in consultation, and the uses of social media.

02
Benefits and Challenges

Two chapters, one on each. What social media opens up, and where it costs you.

03
Tools and Tips

Two chapters: the tools themselves, and tips for using them well. The course closes with next steps.

06Before you enrol

Common questions

Anything not covered here, ask us. We answer the same day.

01

How long does the course take?

Approximately 55 minutes across three modules. It is self-paced, so you can stop and return, and your place is remembered. Subtitles are available throughout.
02

Do I need social media experience?

No. The course is written for consultors with limited social media experience, and starts from what the channels are and what they are useful for.
03

How do I pay?

You can pay by credit card when you book, or if you’d prefer to be invoiced, please just email us at contact@consultationinstitute.org
04

How many CPD points does it carry?

Five tCI CPD points, logged against your record when you finish, along with a certificate of completion.
05

Are there assessments?

A short assessment closes each of the three modules. They check you have taken in the section. There is no exam.
06

Can we buy it for a whole team?

Yes. Organisation members hold e-learning seats that anyone in the team can use, so speak to us and we will set the team up.

Reach the people your consultation is missing

£140 for a single licence, five CPD points, and a certificate at the end.

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